Arpège
Arpège is a French company specializing in management software for local authorities and public institutions, facilitating communication and the management of citizen services.
design impacts
Optimized user experience
Increased conversions
Better natural referencing
Optimized accessibility
Simplified maintenance
Greater user confidence
Gaëlle MOUGET
Communications Manager
The real plus point of this collaboration was the teamwork between Arpège and Lone stone, in addition to the technical expertise provided. Working with committed, professional people who are determined to meet the customer's needs was a very pleasant experience. In addition to the technical expertise provided, the teamwork is a real positive aspect of this collaboration. It's nice to work with committed, professional people who are committed to meeting the customer's needs.
Even though we changed our graphic identity at the same time as the website, the transition went off without a hitch, which was a big plus.
What do we want to solve?
In 2022, Arpège undertook a complete overhaul of its website to modernize its image and optimize customer acquisition. The aim was to simplify site administration, guide users to the right solutions, reinforce its visual identity and maximize the conversion of visitors into leads.
my strategy
Existing UX audit
Detailed analysis of navigation, content and interactions to identify friction points and improve the user experience. This audit highlighted the optimizations needed to smooth the user journey and boost conversion.
Designing wireframes and screens
Creation of a clear, intuitive architecture, integrating Arpège's new graphic charter. Particular attention was paid to ergonomics and accessibility to ensure fluid navigation on all media.
Development and integration
Deployment of validated mock-ups with a focus on performance, multi-device compatibility and SEO. Optimization work was carried out to ensure fast loading and a frictionless user experience.
Recipe and adjustments
Extensive testing to validate compliance with expectations, followed by iterations based on user feedback. Every detail was fine-tuned to ensure perfect consistency between design, navigation and business objectives.
Thanks to this structured collaboration, Arpège now has a modern, high-performance site in line with its new identity, making it easier to connect with its customers and partners.
Arpège
